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Market Updates, Products & Ingredients

Voss Water Launches Voss+ Line of Enhanced Waters

The new line of beverages are infused with natural flavors and nutraceutical ingredients.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Bottled water company Voss recently unveiled its latest line of waters, Voss+, which are infused with natural flavors and nutrients in order to enhance hydration. Voss+ reports that it is the first brand among premium waters to bring these benefits to consumers. The new line of products includes Voss + Collagen, Voss + Vitamin D, and Voss + Aquamin, each of which is available nationwide.
 
Voss+ Collagen contains a berry essence flavor, and is infused with 10 grams of collagen protein in order to support healthy skin. Voss + Vitamin D contains 50% of the recommended daily intake of vitamin D, with a natural citrus flavor in a zero-calorie, zero-sugar functional water. Voss + Aquamin contains a unique blend of 74 trace minerals and electrolytes, formulated to offer the optimal hydration with sustainably-sourced ingredients from the coast of Iceland.
 
“We are thrilled to see Voss+ items in the market,” Rachel Chambers, senior vice president of Marketing for Voss, said. “Tapping into the ongoing pursuit for wellness options that are integrated into existing routines, Voss+ not only delivers the great advantages of vitamin D, collagen, and enhanced hydration, but does so in a way only Voss can with outstanding taste and the iconic Voss bottle. It is also our first offering in 100% recycled PET bottles honoring our commitment to be more sustainable. It truly is water that works harder for you.”
 

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